AT THE INTERSECTION OF SPORT, BUSINESS AND TECHNOLOGY

  • Athlete-led sports venture imagery
  • time lapse photography of man riding bicycle
  • Basketball players during a game with motion blur.
  • A hockey player in motion on a blue field
  • a man riding a wave on top of a surfboard
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Peakstone brings together strategic, commercial, legal and technology expertise to help the world’s leading sports organisations navigate complexity, future proof operations and maximize commercial opportunities

Athlete-led sports venture imagery

who we are

PeakstonePeakstoneisisaaboutiqueboutiqueadvisoryadvisoryfirmfirmservingservinggoverninggoverningbodies,bodies,rightsrightsholders,holders,brandsbrandsandandinvestorsinvestorsatatthethehighesthighestlevelslevelsofofglobalglobalsport.sport.
WeWecombinecombinethethestrategicstrategicrigorrigorandandexecutionexecutionqualityqualityofoftop-tiertop-tierconsultingconsultingandandlegallegalexperience,experience,withwiththethecommercialcommercialdepthdepthandandtechnologytechnologycapabilitycapabilityofoffoundersfounderswhowhohavehavebuiltbuiltandandscaledscaledbusinessesbusinesses——underunderoneoneroof,roof,withwithseniorseniorpractitionerspractitionersononeveryeverymandate.mandate.
PeakstonePeakstoneisisaaboutiqueboutiqueadvisoryadvisoryfirmfirmservingservinggoverninggoverningbodies,bodies,rightsrightsholders,holders,brandsbrandsandandinvestorsinvestorsatatthethehighesthighestlevelslevelsofofglobalglobalsport.sport.
WeWecombinecombinethethestrategicstrategicrigorrigorandandexecutionexecutionqualityqualityofoftop-tiertop-tierconsultingconsultingandandlegallegalexperience,experience,withwiththethecommercialcommercialdepthdepthandandtechnologytechnologycapabilitycapabilityofoffoundersfounderswhowhohavehavebuiltbuiltandandscaledscaledbusinessesbusinesses——underunderoneoneroof,roof,withwithseniorseniorpractitionerspractitionersononeveryeverymandate.mandate.
PeakstonePeakstoneisisaaboutiqueboutiqueadvisoryadvisoryfirmfirmservingservinggoverninggoverningbodies,bodies,rightsrightsholders,holders,brandsbrandsandandinvestorsinvestorsatatthethehighesthighestlevelslevelsofofglobalglobalsport.sport.
WeWecombinecombinethethestrategicstrategicrigorrigorandandexecutionexecutionqualityqualityofoftop-tiertop-tierconsultingconsultingandandlegallegalexperience,experience,withwiththethecommercialcommercialdepthdepthandandtechnologytechnologycapabilitycapabilityofoffoundersfounderswhowhohavehavebuiltbuiltandandscaledscaledbusinessesbusinesses——underunderoneoneroof,roof,withwithseniorseniorpractitionerspractitionersononeveryeverymandate.mandate.
FIFA logo
FIFA logo
UEFA logo
UEFA logo
PGA logo
PGA logo
Partner logo
Partner logo
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Partner logo
Partner logo
Partner logo
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Partner logo
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WHAT WE DO

SIX PRACTICES. ONE TEAM.

SIX PRACTICES. ONE TEAM.

Senior practitioners on every mandate, with deep cross-functional expertise, delivering an integrated solution across every dimension of sports business

Senior practitioners on every mandate, with deep cross-functional expertise, delivering an integrated solution across every dimension of sports business

STRATEGY

From market entry and organisational strategy to growth planning and competitive positioning — we help sports organisations make better decisions and execute with confidence.

COMMERCIAL

Media rights, sponsorship, partnerships, ticketing, hospitality, food and beverage, merchandise and revenue generation strategies, particularly targeted around the hosting of major sports events. We understand what drives value on both sides of the table, having worked at the world’s most commercially sophisticated rights holders.

EVENTS

From bid strategy and host city advisory to commercial structuring, stadium and hosting negotiations and legacy planning — we support rights holders and governments on the full lifecycle of major events.

TRANSACTIONS

Structuring, negotiating and executing complex transactions — revenue deals, supplier arrangements, investments, acquisitions, joint ventures and partnerships. We bring the rigour of top-tier professional services to every transaction.

TECHNOLOGY & AI

We help sports organisations understand, adopt and deploy technology — from Gen AI strategy to digital transformation and sports tech investment. Grounded in direct experience building and scaling technology businesses.

LEGAL

End-to-end legal review, drafting and negotiation of contracts across all areas of sport, including hosting, venue hire, sponsor, media rights, intellectual property and supply of goods and service, managing risk and maximizing performance in every deal. Our founding team brings extensive experience from elite private practice law firms, applied with a commercial lens.

WHY PEAKSTONE

NOT A CONSULTANCY.
A DELIVERY PARTNER.

NOT A CONSULTANCY.
A DELIVERY PARTNER.

We have operated at the highest levels of global sport — inside the organisations that define the industry. That experience shapes everything we do. We combine deep sector expertise with a hands-on delivery model, working alongside our clients as a trusted partner to design and execute solutions that create tangible, lasting value.

We have operated at the highest levels of global sport — inside the organisations that define the industry. That experience shapes everything we do. We combine deep sector expertise with a hands-on delivery model, working alongside our clients as a trusted partner to design and execute solutions that create tangible, lasting value.

SENIOR BY DESIGN
SENIOR BY DESIGN

Every mandate is led by a founder. The people you meet are the people doing the work — from the first conversation to the final deliverable.

Every mandate is led by a founder. The people you meet are the people doing the work — from the first conversation to the final deliverable.

FOCUS ON DELIVERY
FOCUS ON DELIVERY

We measure success in tangible value created — not presentations delivered. We roll up our sleeves, stay close to the work, and see every mandate through to a result our clients can point to.

We measure success in tangible value created — not presentations delivered. We roll up our sleeves, stay close to the work, and see every mandate through to a result our clients can point to.

BUILT FROM THE INSIDE
BUILT FROM THE INSIDE

Our team has held senior roles at FIFA, UEFA, the PGA Tour and the America’s Cup — not just advised them. We are operators by instinct, not consultants.

Our team has held senior roles at FIFA, UEFA, the PGA Tour and the America’s Cup — not just advised them. We are operators by instinct, not consultants.

TECH & AI NATIVE
TECH & AI NATIVE

Our team includes founders who have built and exited technology businesses. We can design and execute for the new AI-powered sports world.

Our team includes founders who have built and exited technology businesses. We can design and execute for the new AI-powered sports world.

VALUE CREATION

WHO WE WORK WITH

GOVERNING
BODIES

RIGHTS
HOLDERS

INSTITUTIONAL INVESTORS

SOVEREIGN WEALTH FUNDS

SPORTS CLUBS & FRANCHISES

BRANDS & SPONSORS

GOVERNMENTS &
PUBLIC BODIES

SPORTS TECHNOLOGY

People walking past a construction sign on a city street.

TECHNOLOGY & AI

AI STRATEGY FOR AN INTERNATIONAL GOLF RIGHTS HOLDER

Developed a structured AI opportunity assessment and adoption roadmap — prioritising use cases across broadcast, fan engagement and commercial data analytics.

a blurry photo of a train on a track

COMMERCIAL

SPONSORSHIP STRATEGY FOR INTERNATIONAL MOTORSPORTS EVENT

Built a full sponsorship architecture from scratch on behalf of an event organizer — defining partnership tiers, packaging and pricing rights and benefits and recruiting title and premium partners. Sponsorship revenue exceeded target.

A blurry photo of a group of people playing soccer

COMMERCIAL

BROADCAST RIGHTS FOR INTERNATIONAL SAILING FEDERATION

Valued and repackaged a major sailing federation’s broadcast and digital rights ahead of a critical negotiation cycle — delivering a material step-change in rights revenue compared to the previous deal.

2 boys playing basketball on basketball court

STRATEGY

ASIA PACIFIC MARKET ENTRY FOR GLOBAL SPORTS RIGHTS HOLDER

Developed a structured market entry strategy across six Asia Pacific markets — identifying priority geographies, mapping the sponsor landscape, & building a phased roadmap for regional expansion.

SELECTED CASE STUDIES ONLY. REFERENCES AVAILABLE UPON REQUEST.

SELECTED CASE STUDIES ONLY. REFERENCES AVAILABLE UPON REQUEST.

Contact us: hello@peakstonesports.com

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